22nd April 2021

Inonda: A guide to Reducing Risk In Your Firm’s Business Development Strategy

There’s inherent risk in any marketing strategy. But the most common marketing tools of ppc and buying data for mass emailing may carry more risk than another lesser-known strategy. 

In order to be effective, any business development plan needs to be:

• Scalable
• Predictable
• Automated 

If it is not scalable then the growth of your firm is hard capped by its own design. If it is not predictable then you face the risk of inconsistent cash flow and the inability to acquire new clients in a profitable manner. If the strategy is not automated then you risk cannibalising your company resources, meaning your growth is unsustainable and may even backfire in the long run.

So how do you find a strategy that works to bring in new revenue in a way that is scalable, predictable and automated? The truth is it depends on what industry you operate in. For Financial Advisory firms of all sizes, we have found that the answer is LinkedIn.

No other platform gives the benefits of a carefully planned and managed LinkedIn campaign. The sophisticated search functions mean you can target an extraordinary number of high-net-worth individuals with incredible specificity, meaning it is scalable. The suite of software that is compatible with LinkedIn allows you to make a campaign automated. And LinkedIn’s track record of facilitating sales-oriented conversations means that once you understand your numbers, getting new clients becomes predictable.

We are award winning at helping IFAs grow new revenue with LinkedIn campaigns. These can be fully managed, or we can hand you our suite of software and show you how to set it up yourself. For more information reach out to us at lex@inonda.co.uk

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